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A trade show exhibit is the three-dimensional personification of a company designed to dismantle, reconstruct, and dismantle again. The time lines are always short and the construction constraints include structures that need to contain people safely, but without the luxury of a foundation. And it has to stand out. Designing trade shows teaches you to respect deadlines, express other's ideas, and make it fresh. Trade show designers know how to focus, stay on budget, and meet or exceed expectations. That knowledge translates to every project I direct.